Mikasa Day Dreams Soup Cereal Bowl
8 1/2 in
AAA Resale will combine shipping on various dinnerware and other small items. Please call us at 843-347-3350 before placing your order for combined shipping price.
Mikasa’s multiple brand strategy allows us to target our diversified product line to consumers through a number of distribution channels. Our four proprietary brands of Mikasa, Christopher Stuart, Studio Nova and Home Beautiful are marketed in North America through 152 Company-owned and operated stores and the Company’s retail account base of over 7,000 accounts. These retail accounts represent traditional and non-traditional channels of distribution and include major department stores in North America as well as catalog showrooms, corporate and incentive award accounts, home shopping television, hotels, mass, merchants, military base exchanges, restaurants and warehouse clubs.
A fast-growing retailer and wholesaler, Mikasa, Inc. sells causal and formal dinnerware, displaying its greatest strength in the casual segment of the market (settings that retail for less than $130). Mikasa sold its dinnerware and decorative accessories through wholesale accounts in the United States and abroad and through a network of approximately 150 U.S.-based factory outlet stores. Unlike many of its competitors, the company did not own manufacturing facilities. Instead, Mikasa contracted out designs to approximately 175 factories in 25 countries. Production was concentrated in Germany and Austria, where 30 percent of the company’s merchandise was manufactured. The flexibility engendered by contracting out production enabled Mikasa to introduce numerous patterns into the market each year and quickly expand production of designs that proved popular. During the 1990s, the company increasingly broadened its product categories, experimenting with cookware, bath accessories, and other decorative accessories for the home–all patterned after its popular dinnerware designs. The company was partly controlled during the late 1990s by chairman emeritus George Aratani, the son of Mikasa’s founder.
Founded in the 1930s
Mikasa’s predecessor was a company named All Star Trading, founded in 1936. The ties that connected All Star Trading and Mikasa were familial–the business legacy of the Aratani family. Setsuo Aratani, a Japanese-American, started All Star Trading as an import-export enterprise specializing in trade with Japan. When hostilities between Aratani’s source country and his supply country erupted on December 7, 1941, the business abruptly closed, but following World War II, Setsuo’s son George and a partner named Alfred Funabashi revived the trading company. The younger Aratani and Funabashi sold flash-frozen tuna and developed the company into one of the largest importers of toys, distributing its merchandise through a half-dozen department store chains on the East Coast. Before the end of the 1950s, the pair began concentrating on importing china made in Japan, using the trademark they adopted in the 1950s–“Mikasa,” Japanese for “three umbrellas.”